June 1, 2016 - California Ag Today has changed - not to the timely, trusted and essential content they are known for, but to their overall look and feel. The rebranding is an essential part of a strategic effort to give their audience more accessibility to and control over their ag-related news.
California Ag Today, which started in 2007 as a blog called “Ag in the West,” expanded to create the largest ag-focused radio network in the state on air and now online with an enhanced Google-News recognized website, social media strategy and email marketing. They are ready to offer an upgraded experience to their audience and more exposure to advertisers.
“We realized we could do more for the listeners and readers who support us by offering more content on air and online,” said Patrick Cavanaugh, farm news director and co-owner. “The new user-friendly responsive formatting of the website will enable quick and efficient access to the original news we offer.”
Packed with articles, videos and broadcasts that highlight the amazing world of California agriculture, the CaliforniaAgToday website is searchable by topic or keyword and easily accessible on any device—from the office, on the road and in the field.
Better coordination between social media and the website will give people more choices for sampling content based on relevance and urgency. Social media content provided by California Ag Today has been praised for being comprehensive and relevant and they are currently followed by more than 15,000 people across platforms. The California Ag Today e-Newsletter has also been redesigned to include video content and will feature the most
important stories to follow each month.
The new branding strategy and graphic components were designed by MC Solutions, a full-service marketing company with an extensive portfolio in online brand development and promotion. “Working on the new branding was a rewarding and challenging task,” Mandy Critchley, Owner, states. “The team at California Ag Today has put a lot of time and effort into re-defining their image to benefit their audience and advertisers. We’re excited to see how the public responds to their new look.”
Visit www.CaliforniaAgToday.com to see our new look!