Generally businesses try to avoid spending money on advertising, but in actuality, advertising is worth the money, you just have to be smart about how much you allocate towards it and how the money is to be used. When you advertise you are essentially doing two things: getting their attention and bringing them to you. Usually a potential client has to be aware of your products and/or services before they can use them. If they do not know about you, how could they want to try you out and see if you will be the solution to their problem?